Hard to find
From Brickwiki
Hard to find is a marketing term that LEGO uses in their LEGO Direct Shop at home catalogs. Like all marketing terms, it doesn't necessarily have a specific meaning. However, the meaning that has been observed, at least in the US and UK, is that this is an item that LEGO is not making available through general retail channels in the geography that the Shop at Home catalog is issued for.
Here are some examples of items observed to carry this tag in the past:
- A set that is a "TRU exclusive" in the US but which nevertheless is offered in the Shop at Home catalog.
- A product range, such as Scala, or Belville, not normally offered in the US at all.
- A product range, such as Trains that is only offered in stores at certain times of the year, or which stores don't carry all items in the range.
- A promotional product, such as the 3442 LEGOLAND California Truck that is developed for internal promotional use
Note that many "hard to find" items are available in LEGO Brand Stores as well as through Shop at Home
"Hard to find" does not seem to correlate with whether sets are in production or not.
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